Version 1 — Neumorphic
Looked sharp, read like a fog bank. Killed contrast and hierarchy.
3 versions died.
This is how we built schnellstart.ai with AI.
Every decision. Every tool. Every version we threw out. Read it, download it, or hand it to your own AI agent and ship your own.
Lukas Huber · last updated — · 0 recent changes
What we threw out
Three versions died.
Every AI-built site claims to be clean. We show the ugly drafts.
Version 2 — Playful
Too many accents. Didn't sell anything.
Version 3 — Editorial Swiss Grid
What stayed: quiet type, hard edges, one accent yellow.
The blueprint
The 10 decisions that built this site.
Each is its own chapter in the PDF and the agent-paste file. Here's the short version.
- 01
Decision 1
Phase 3 — filled in with the real decision.
- 02
Decision 2
Phase 3 — filled in with the real decision.
- 03
Decision 3
Phase 3 — filled in with the real decision.
- 04
Decision 4
Phase 3 — filled in with the real decision.
- 05
Decision 5
Phase 3 — filled in with the real decision.
- 06
Decision 6
Phase 3 — filled in with the real decision.
- 07
Decision 7
Phase 3 — filled in with the real decision.
- 08
Decision 8
Phase 3 — filled in with the real decision.
- 09
Decision 9
Phase 3 — filled in with the real decision.
- 10
Decision 10
Phase 3 — filled in with the real decision.
What's under the hood
What tools do you need to build a brand and website with AI?
Our stack is one option. Lovable, v0, or Wix Studio AI work just as well — the principles are identical.
When the market shifts
How do you keep an AI-built website current?
Here are the last three commits we pushed. Live from the repo.
Day 0
Brand kickoff. One hour, one sentence of positioning.
Day 30
Site live, first inquiries land.
Day 90
Iteration 3 locked. Site stable since.
Today
Weekly small PRs, monthly audit round.
The principles that travel
Six rules that always apply.
Any AI tool — you have to understand these six.
01
Positioning in one sentence
Who you are, for whom, why you. Not longer.
02
Editorial design
Type makes the brand. Effects break it.
03
Three services, not ten
Anyone offering everything sells nothing.
04
One CTA per page
Two CTAs equals none. Three is a dead end.
05
SEO through substance
Schema, hreflang, fast pages. No tricks.
06
The agent is a junior
Clear rules in CLAUDE.md, or it guesses.
Take it home
Take the blueprint with you.
Three paths depending on how deep you want to go.
Blueprint as PDF
25 pages, A4, printable. Drop your email and you'll get it instantly.
Straight into your agent
Copy this prompt, paste it into ChatGPT or Claude:
Read https://schnellstart.ai/en/blueprint and help me apply the same blueprint to my brand.
If you want help
Want this applied to your brand?
30 minutes, free, with Lukas. Concrete next steps for your blueprint. No sales pitch.
Book the audit call →