ChatGPT Prompts: A Swiss SME Case Study

The economic situation for many Swiss SMEs is tense: the SME-PMI stands at 50.3 points, close to the growth threshold. At the same time, cyberattacks threaten one in twenty companies. Many businesses struggle with manual, time-consuming processes in customer communication, quotation creation, and reporting. The pressure to increase efficiency grows alongside rising costs. Early adopters are turning to low-threshold AI solutions like ChatGPT prompts to achieve quickly measurable improvements without major investments.

ChatGPT prompts deliver immediate measurable efficiency gains – without expensive IT projects. The entry barrier is low: after a short training session, employees can create their own prompts. The quality of results depends largely on the precision of instructions. A customer service SME drastically reduced processing time with standardized prompts. No large initial investments are needed, only a clear identification of repetitive text tasks like email templates, FAQs, or social media posts.

Particularly suitable are repetitive text tasks in the company: email templates, FAQ responses, quotation drafts, report texts, or social media posts. The article recommends starting with a pilot project for a single task – success will speak for itself. It is crucial that tasks are clearly defined and frequently recurring. This way, employees can quickly learn to formulate precise prompts and validate the results.

A thorough analysis of the current state is the first step – not every process is suitable for AI. The article suggests a three-step approach: analysis of repetitive tasks, development and testing of prompts, and gradual expansion. Start with a clearly defined pilot project, e.g., for a specific customer communication. Equally important is GDPR-compliant use: personal data must not be entered unencrypted into ChatGPT. Employee training and clear guidelines are essential.

SMEs can drastically reduce processing time for recurring text tasks using standardized prompts – without large initial investments. The efficiency gain is immediately measurable, e.g., in customer service or quotation creation. Additionally, error rates decrease and employees are relieved. In the long term, SMEs can further increase productivity by continuously optimizing prompts. However, GDPR-compliant use and regular quality checks of AI outputs are prerequisites.