Lukas Huber
KI-Berater für Schweizer KMU
Big 4, mid-size or boutique agency: a criteria framework for Swiss SMEs choosing AI consulting, with real day rates and what they mean.
Key Takeaways
- ▸Tagessätze für KI-Beratung in der Schweiz reichen von CHF 1'000 (Boutique-Agenturen) bis CHF 5'000 (Big 4).
- ▸Branchenerfahrung (z.B. mit Bexio, Abacus, Schweizer Geschäftskultur) ist oft wichtiger als reine Tech-Kompetenz.
- ▸Fragen Sie nach nachweisbaren Fallstudien mit echten Zahlen, nicht nach generischen Erfolgsversprechen.
- ▸Bei kleinen Teams sollten Sie klären, ob Sie mit den Gründern arbeiten oder mit wechselnden Junior-Beratern.
Frequently Asked Questions
What does AI consulting cost in Switzerland?+
Day rates vary significantly by provider type: Big 4 consultancies (Deloitte, PwC, EY, KPMG) charge CHF 2,500 to 5,000 per day, mid-size IT consultancies CHF 1,500 to 3,000, specialized boutique agencies CHF 1,000 to 2,500.
Is a boutique consultancy better than a Big 4 firm for SMEs?+
That depends on the project. Big 4 firms bring more resources and established governance frameworks but tend to suit large, complex mandates better. For most Swiss SME projects (process automation, team enablement), specialized boutique agencies with direct founder access are often faster and cheaper.
What should I pay special attention to when choosing AI consulting?+
Four criteria: industry experience over pure tech expertise, verifiable Swiss data protection and hosting, concrete case studies with real numbers instead of buzzwords, and clarity on whether you're working with experienced consultants or a rotating junior team.
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