A new ad placement · Switzerland
ChatGPT Ads for Swiss companies.
People ask ChatGPT about problems, products and providers. A labelled ad may appear below a relevant answer. We help you check whether your offer qualifies and shape a test around real enquiries.
From conversation to customer
Illustrative journey
01
A specific question
02
Clearly labelled ad
03
Relevant landing page
04
Enquiry or purchase
The placement
An ad below the answer. Never inside it.
ChatGPT Ads are paid placements with clear labels. The organic answer remains separate. That creates another way to be discovered, but it does not guarantee exposure or revenue.
Visible and recognisable as an ad
An ad may appear below a relevant answer, with the advertiser, copy, image and a link to a landing page. It is neither part of the answer nor a recommendation from ChatGPT.
Context, not exact-match keywords
Delivery considers factors including the current conversation, the creative and the landing page. Context hints help steer relevance; they cannot buy a particular prompt or guarantee an impression.
Not every user will see ads
Ads may be shown to eligible ChatGPT Free and Go users. Paid Plus, Pro and Business accounts are outside this ad placement.
The commercial question
Clicks are not customers.
A campaign needs to show more than reach. We connect the ad to a clear landing page and measure whether the right people enquire or buy. Only then can cost, lead quality and customer value tell us whether the channel earns its keep.
01
Attention
Is the ad seen and clicked?
02
Enquiry
Does a relevant lead or purchase follow?
03
Business value
Does the return justify the cost?
Our approach
A test built to answer a business question.
We start with the offer and the outcome you want, not the ad. Scope and support are agreed only after checking suitability.
Check suitability
We look at the audience, offer, margin and whether the sector and creative meet OpenAI's policies. If there is no sensible use case, we will not recommend launching a campaign.
Your company owns the account
Your company opens and verifies its own advertiser account, adds billing, then can invite us. An agency cannot create a client's account on its behalf.
Campaign and destination
We plan a clear goal, a limited budget, relevant context hints and an ad with a matching landing page. OpenAI reviews the account and creative before ads run.
Measure and decide
Clicks alone are not enough. With appropriate measurement and consent where required, we look at enquiries, purchases and their quality. Then we decide whether to continue, change or stop the test.
Before you commit
New channel. Clear limits.
ChatGPT Ads could become another customer acquisition channel. A contained test has to show whether they make financial sense for your Swiss business.
Eligibility first
Not every sector or offer is allowed. Accounts and ads are subject to OpenAI's policies and review.
Targeting in Switzerland
Personalisation is initially unavailable in Switzerland, and OpenAI advises against using custom audiences while that is the case. Context and landing-page relevance matter.
No revenue guarantee
We cannot promise a particular placement, leads, sales or return. We can make the assumptions and results visible.
Media budget
OpenAI lists a CHF 20 minimum daily budget for campaigns billed in CHF. This is platform media spend, not an agency fee.
The next step
Would ChatGPT Ads make sense for your offer?
In 15 minutes, we can discuss your offer and goal. You will get an initial view of whether the channel deserves a closer look.
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